Meet joon – a shop rooted in culture, creativity, and community.
joon began as a shared dream between two sisters who saw a need for a space that combined their love for beautiful product and meaningful connection.
With backgrounds as creatives and a deep appreciation for great design, they set out to create something special—something that felt like home.
The result? A thoughtfully curated gift shop filled with high-quality goods from around the globe, with a focus on BIPOC- and women-owned brands. From home goods and accessories for both men and women to sweet treasures for little ones, joon offers something unique for every person and every occasion—whether you're treating yourself or someone special.
The name joon comes from Ashley’s daughter and her Persian nickname meaning “dear” or “life”—a perfect reflection of the warmth, joy, and intention behind every item on our shelves.
At joon, inclusivity is at the heart of everything we do. We proudly feature products from AAPI-, Black-, Latina-, women-owned, and other historically excluded brands because we believe everyone deserves a seat at the table—and a spot on the shelf. It’s a joyful blend of voices, stories, and cultures coming together in one space, just like the world we hope to build. We’re here to celebrate diverse perspectives, uplift independent makers, and share the kind of love you can feel in every gift.